Scenarios
Someone floats a rough idea in a meeting and you can immediately see
three reasons it fails. What would you do — say them now while
they're fresh, or ask a question that develops the idea and hold the
objections until there's something solid to test them against?
Your team keeps producing variations on the same approach. What
would you do — push for more ideas, or change the constraint on purpose
("what if we had a tenth of the budget?") to force a different shape?
A proposal is exciting, genuinely novel, and solves a problem that an
existing boring tool already handles. What would you do — back it for
the ambition, or use the boring tool and spend the ambition somewhere
it's needed?
Takeaway
- Separate generating from evaluating, explicitly and out loud. Both are
necessary; simultaneously they cancel.
- Hold the correct objection for a few minutes. Killing a four-word idea
accurately still kills it.
- Use constraints as the prompt. "What would we do with half the time"
produces more than "let's think bigger."
- Check that an imported analogy transfers mechanically, not just
rhetorically.
- Be willing to accept a boring answer. Novelty is a cost as well as a
feature, and it's paid by whoever maintains it.