Scenarios
You need three people to review a document by Friday. What would you
write — a message that opens with context about why the document exists,
or one that opens with the ask and the deadline, with context available
below for whoever needs it?
A stakeholder asks for a status update on a project that's behind
schedule. What would you do — write a message that leads with
everything that went right before mentioning the delay, or lead with the
current status and the recovery plan, in that order?
You're documenting a decision that reversed an earlier one, and you
know it'll be read by someone who wasn't in the room when either decision
was made. What would you write — a message that assumes the reader
remembers the history, or one that states the current decision first and
then gives just enough history to explain the change?
Takeaway
- Put the point in the first sentence. Everything else supports it or
gets cut.
- State who should do what by when — explicitly, with a name and a date,
not implied by who's on the thread.
- Use active voice: name the actor. "I decided" or "the team decided,"
not "it was decided."
- Cut a sentence if removing it changes nothing the reader needs to know
or do.
- Reread your message and ask: could someone who's busy get the ask from
just the first two lines? If not, move the ask up.